You have made the leap to start your own business and now you want new customers.
There is a minefield of decisions our there for marketing your business so I am going to look at niche marketing and SEO as one option.
I have a client who has a personal training business. She is qualified as a personal trainer and is now setting up her own business working from home.
The suburb that she lives in already has established personal training businesses so we needed to find her niche that makes her standout from the crowd.
Her niche is post-baby bodies. She enjoys working with women after they have had their baby to get the body that they want. 'Me Time' for new mums.
We researched her competitors to find out if they offered anything that specific, and they didn't, so it was to be her launch offer.
We looked at the surrounding suburbs to target and where her audience was likely to be so that we could market directly to them.
We also looked at the keywords and phrases used by new mums regarding their fitness so that her website could have a tailored page just for this market.
It is a slow process building up your new business but now we have Alicia on the right track. She is focused, her messaging is consistent and unique, and it was all done within her budget.