How can you make sure that you choose a good SEO company to handle your digital marketing? It can be confusing for sure but the Net Mentor 7 step quick and easy guide will step you through the process, ensuring you end up working with a reputable and honest SEO company.

We are tired of hearing about how businesses are getting raw deals from unethical SEO companies and so want to help educate people to make informed decisions. We want to make sure that everyone considering SEO has all of the information they need to make an informed decision and are also aware of the risks of choosing the wrong company. We hope you will find this helpful.

So let’s get started:

1.      Always ask for examples of past work

Good SEO companies are built on the back of happy clients and a solid reputation, so they should be able to provide you with plenty of testimonials and case studies showing the work they’ve carried out. Of course some agencies may provide you with case studies that look too good to be true, which brings us on to our next point…

2.      Always manually check those examples of past work

This is something that we’ve come across in the past whilst negotiating with other SEO agencies – they’ll promise the world with fantastic client testimonials and case studies but a quick manual verification of these shows that they’re totally fake. Always manually check the websites provided and the keyword that the agency says they’re ranking for. You don’t need good SEO knowledge to manually check past work, just do the following:

  • Check the website for any obvious visual/user experience errors and ensure it loads quickly.
  • Manually search Google for the keywords that the agency has told you the site is ranking for.

3.      It’s ok to ask lots of questions

This is something you might not hear from many SEO companies – but we strongly suggest that you ask lots of questions before diving in to anything. We love when clients have lots of questions for us as it gives us a chance to explain the ins and outs of any SEO campaign and make sure that any concerns that the client might have are totally resolved. This works both ways too – we’ll likely ask you lots of questions about your business to ensure that we’re a good fit, so don’t be shy!

4.      Look in to the quality of their Keyword Research

Top SEO companies will not only be able to identify highly valuable keywords that their clients need to target, but be able to execute a successful SEO strategy that can get their client high visibility for these keywords.

Here’s how to check:

1. Ask the SEO company to show you examples of keywords they have achieved first page Google rankings for and ask for monthly search volumes for these keywords
2. Make sure that the keywords a) have sufficient search volumes and b) are relevant for their clients business. Would people searching for their client’s business services or products likely be using these search terms?

5.      Find out if they work both on and off page

A good SEO company will work on your website both on page (your own website) and off page (external factors such as partnerships, directory listings and backlinks). While you want to improve your own website performance you also want to improve its credibility through other sources. If the only off page work is by purchasing backlinks, you need to look elsewhere. You want a well rounded, well thought out off page strategy that seeks opportunities for your unique business.

6.      Be prepared to pay for a good SEO company

Good quality, white hat SEO doesn’t come cheap and is extremely manually intensive. If the SEO company you are talking to mentions anything about automation then stay well clear. Be prepared to pay a decent amount for quality SEO that will bring in a positive return on investment. If an SEO company is offering a “package” to you, make sure there is a set duration and that you are kept in the loop for all decisions affecting your website. Remember every business is unique and there is no one size fits all package that will work. If you risk your website to a provider that offers cheap SEO at worst it’ll be damaging Black Hat techniques that could get your site de-indexed from Google and you are back at the beginning again.

7.      Never work with anyone who guarantees rankings!

We think that this is the number one problem with the SEO industry at the moment. Many SEO companies advertise rock bottom prices, guaranteed rankings and soaring profits. However the reality is that no one in the SEO industry can guarantee anything (except maybe Google) – SEO is a mixture of science and art and nothing is guaranteed. If it sounds too good to be true then it is. Think about it for a minute – if you could pay $200/month and are guaranteed that you’ll bring in $5000 of profit from it, wouldn’t every single business be taking advantage of that?

To Sum It All Up

Choosing the right SEO company can be the difference between the success and failure of your business online. Do your homework and don’t just settle for the cheapest provider. Quality SEO that delivers long term, sustainable results requires a huge amount of expertise, time, effort and resources and there are no short cuts. Beware of any companies providing ranking guarantees (these violates Google’s guidelines), ensure they have a proven track record, provide transparency on all work carried out and leverage effective SEO strategies that are suitable to your business.

To start with why not contact us for a SEO quote today.