So I very quietly launched www.marriagecelebrantdirectory.com.au this week, yay!
It is a new side project of mine helping out Marriage Celebrants here in Australia in a very crowded market.
I sent out a few targeted emails to people to start building the listings with heavily discounted rates (let me know if you know a celebrant that would be interested!) and commenced a small yet effectively targeted Google Adwords campaign.
Working in SEO, I know my keywords. I have known from the beginning of the design phase for the whole project. I know that people search for them and I went out there and constructed an Ad campaign in Google Adwords to start the ball rolling with those keywords in mind.
I teach people how to run Keyword Research, I am paid to run people's Adwords campaigns for them and I do very effectively and yet, day 3 and still none of my keywords are triggering my Ads!
The little speech bubbles in Adwords are telling me that my ads are running, Ah no they are not!
As I said it was a soft launch, on the down low but still I hadn't told Google Adwords that. They don't need to keep it a secret. Shout it Google, I implore you.
In class, I teach my students to be patient. It is time I take my own medicine.
I know the keywords are right, my ads are approved, my credit card is current, so now I wait...